Meeting the challenges of our brand requires proficiency in software, hardware, and materialware in the development of every single product. Designing a chair has long been a design process that materialized the creative ideas of designers and architects, exploring the technologies and materials available at the time. The Surface chair represents a synthesis of software principles that govern surface creation, designed to enhance the aesthetic and technical quality of the new 3D printing technology with robots. Mastery of the technique opens doors to a range of new pieces derived from the same formal concept, applying (Re)Generative design principles, advancing contemporary design to new levels, always in pursuit of innovation.