MILAN DESIGN WEEK 2024
International launch at SuperDesignShow 2024 Thinking Different Tortona_Milan Design Week
The Superstudio show was the birthplace of Pixom’s international launch. Nestled in the heart of the Tortona design district, we materialized our philosophy: Turning pixels into atoms. This creative journey stemmed from a collective effort, wherein digital concepts conceived in virtual environments transformed into tangible objects showcased in physical reality. It was a “Phygital” environment, where machines and humans worked together in seamless dialogue – Designed by Humans and manufactured by Robot arms.
The first chapter has been written, but more chapters await in the history of our brand. ‘Think different’ resonated as the mantra put forth by Superstudio; we embraced that ethos and transmuted it into a tangible reality of creative achievement. We innovate differently.
During the design week, over 40,000 people visited our space, sharing moments of curiosity, excitement and enjoying the experience. The booth was divided into three areas: a gallery—a space to showcase the pieces, of the first collection, with a design installation in the center; a robotic 3D printing cell, sponsored by Caracol, an Italian company and a leading industrial 3D printer manufacturer, providing large format Additive Manufacturing technology; and a multimedia room where a manifesto video was exhibited, embodying the DNA of the brand. This video was created by João Silva, with a soundtrack by Marcus Amadeus.
PIXOM, is a brand that merges generative design, Artificial intelligence, 3D printing with robotics and sustainable materials in a creative innovative way and represents a new paradigm in the contemporary design scene.
